(c) Copyright 2005 Thom Reece All Rights Reserved

Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information, are highly sought after by newsletter publishers, magazines, ezines, webmasters, etc.

It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives the visitor a reason to keep coming back to your website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed.

Webmasters and publication editors have an insatiable appetite for tightly written "niched" articles that are relevant to their web sites or publications themes.

Their need is your opportunity...

An editor of an ezine, newsletter, magazine, or website has a never-ending need for good content. Each issue they publish must be filled with useful, relevant content that will appeal to their readers or subscribers self-interest. A publication that cannot provide a steady flow of new content will not long survive.

"An editor of an ezine, newsletter, magazine, or website... has a never-ending need for good content."

By regularly supplying the media with well written articles, you build a growing supply of links and traffic to your own websites.

How?... Well, the secret is in the bio. Each article you submit for publication has your own "authors bio" that gives full attribution and links to your site. This is the payment you receive for having supplied the articles... it is a payment which gives you long-term dividends!

Not only will your article be presented to many thousands of subscribers initially... but those same articles (with your bio and links) will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the publishing site... but to YOU as well. It is truly a Win/Win proposition.


There are countless freelance writers who will "ghost write" articles for you and... giving you the copyrights. I know of many well-known names in the industry who have articles plastered all over the internet...and they have never written a word themselves. I know this because I have written some of their articles. :-)

If you need such services try elance or do a Google search for "ghost writing" or "freelance writers". There are many highly educated, English speaking, foreign-based professionals who will write articles for very nominal fees.


Having a good article is only the first part of the equation... now you need to get the article distributed to those editors and publications who will welcome your contribution... and publish your work.

Here are three primary means of marketing your articles, ranked by importance...

  • Article Directories
  • Article Announcement Lists
  • Your Internal List
Here is a breakdown of each...


Article directories should be your first step when developing your article marketing plan. Why?...

Article directories are websites which categorize and archive your articles... and promote them to editors and publishers. Most are free... but some are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to. Article directories serve as the prime resource for article marketers. Your articles are archived and are available online for anyone to read and download 24/7. Search engines love article directories. They provide the engines a steady flow of meaningful content and they are spidered aggressively by all major search engines.

Editors find directories particularly useful when researching articles for publication in their ezines, print newsletters, magazines, etc... and rely on directories as their prime-source for materials. The best article directories also provide RSS feeds for all their article categories. This allows editors to keep up-to-date on new articles that become available in their primary interest areas. In addition, top flight directories usually maintain forums and blogs to support their authors and publishers. Some even provide optional marketing programs for specific articles.

TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website... which could increase your site traffic and page ranks. Simply do a search for "article directories" in any major search engine and you will be amazed at the number and variety of article directory sites available. You will generally get the best quality traffic flow from article directories that are "niched" to a specific genre of articles. For example, Marketing Article Library specializes in publishing high quality articles in the sales & marketing arena. This makes it simple and easy for editors, looking for articles in that niche, to access the best content quickly.

2. ARTICLE ANNOUNCEMENT LISTS... Step two in your article marketing plan should be the use of "announcement lists"...

Step two in your article marketing plan should be the use of "announcement lists"...

Announcement Lists are email newsletters, lists, or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion.

Unlike article directories, article announcement lists tend to be a one-shot blast and do not have the same long term benefit of directories. They are still important, however, and should be used... after you have submitted to all the relevant directories.

Do a search at all major search engines for "article announcement lists" and you will find dozens to submit to.


Over time you will begin to build a list of editors and publishers, who have used your articles in the past, and find them to be relevant. This list is "your private goldmine". Each time you finish an article send it, in a private mailing, to your in-house user list.

You might want to consider doing a "mail merge" to this list and personalize your submission to the specific editor by name.

Remember, like article directory archives, this list could be worth thousand of dollars to you over the coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you will want to spend time and effort nurturing.

TIP: Remembering them at holidays and on special occasions, goes a long way to building a profitable relationship.

Pick up a phone and call them. Let them know that you appreciate your relationship... and let them know you are available for special writing assignments. (Here is an example of how strong and beneficial this simple act can be... About two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles in the past. I waited until the package had time to arrive and then I picked up a phone and called her. She was delighted with the thoughtfulness of the gift and then stunned me with the news that one of her regular columnists had been forced to resign... and "would I be interested in replacing him?". So... that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurtured the relationship".

By doing so... you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow, increased sales and profits, and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching, writing, and marketing high quality articles.

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